REDEFINED
EXCLUSIVITY
OUR STORY
1st Gen was established by a diverse group of businessmen, laborers, investors, and committed individuals who united to create a network focused on mutual upliftment.
After a year of collaboration, the network decided to launch a line of watches exclusively for its members. This lead to the beginning of an exciting new business venture that brings together talents from all walks of life in a new way.
We take great pride in the fact that our watches are designed and manufactured by members of the '1st Gen' community.
We offer a distinctive experience for watch enthusiasts and those on an ambitious path to greatness. Explore the benefits of joining our community by clicking here.
At the heart of our journey lies a commitment to authenticity and excellence, sourced directly from our valued members of the ‘1st Gen’ community in China. We recognise the stereotypes that often surround perceptions of China in the West, but let us be clear: the service we have experienced while collaborating with our partners there has shattered those misconceptions. It has been nothing short of exceptional—professional, efficient, and attentive customer care like we’ve never encountered before.
We have meticulously engaged with numerous factories to ensure that we find the best fit for our vision, and we remain dedicated to this pursuit as we continually seek to innovate and introduce new models and ideas. Yet, the essence of our mission transcends mere production; it’s about fostering genuine relationships within our community. We believe that the creation of our products should reflect this spirit of collaboration and mutual upliftment.
We refuse to be confined by the traditional norms of the watch industry. Our approach is deliberately disruptive, embracing the unorthodox to create something truly sophisticated for the everyday achievers—working professionals, creatives, and entrepreneurs. Our watches embody the aspirations of those who wear them. When you wear one of our pieces, it signals to the world that you are driven by ambition, regardless of your current status.
These watches are not just accessories; they are a testament to your journey, a tangible reminder of your dreams and commitments. Why settle for being treated like just another customer by brands that overlook your value? Why conform to the expectations of a market that places luxury over respect? Instead, choose to support a brand that genuinely uplifts watch owners, recognising their worth and aspirations.
Join us in redefining what it means to wear a luxury watch. Let’s stand together, celebrating our ambitions and the community we build, as we pave the way for something greater. Your watch is more than a timepiece; it’s a symbol of who you are and who you strive to become.
OUR DESIGNS
Our watches are a true reflection of passion and craftsmanship, designed and manufactured by our dedicated '1st Gen' community. This unique group of talented individuals is committed to creating exceptional timepieces that resonate with both style and quality.
Original Designs and Homage Pieces
We take pride in offering a diverse range of watches, including our original designs that showcase innovative concepts and artistry, as well as homage pieces that pay tribute to iconic timepieces. This dual approach allows us to cater to a variety of tastes, ensuring there's something for every collector.
Community-Driven Craftsmanship
Every watch is a product of collaboration within our '1st Gen' community, where creativity meets expertise. Our designers work closely with skilled artisans to bring each concept to life, focusing on meticulous attention to detail and high-quality materials. This hands-on approach ensures that every piece not only looks stunning but is built to last.
A Fusion of Tradition and Innovation
By blending traditional watchmaking techniques with modern design philosophies, we create timepieces that stand out in both aesthetic and functionality. Our homage pieces capture the essence of beloved designs while allowing us to introduce unique elements that reflect our brand's identity.
Commitment to Quality
We believe that a watch should be an investment in both style and durability. That's why each timepiece undergoes rigorous quality checks throughout the manufacturing process, ensuring that every watch meets the highest standards of excellence.
In summary, our watches are more than just accessories—they're a celebration of craftsmanship, creativity, and community spirit. Whether you choose one of our original designs or a homage piece, you can be assured that you're wearing a timepiece that embodies passion and pride.
