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1ST GEN
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HOME OF THE MODERN WATCH ENTHUSIAST

FORGED BY A DISTINGUISHED NETWORK OF ENTREPRENEURS, TRADESPEOPLE, ACCOUNTANTS, SALES PROFESSIONALS, AND MORE.
A TIME-HONORED LEGACY OF EMPOWERING ASPIRING PROFESSIONALS AND DEDICATED WORKERS PROVIDING JOBS AND OPPORTUNITIES.

1ST GEN
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TRADE, EARN,

INVEST.

Watch Gear

ABOUT

READY TO MAKE A NEW POWERFUL STATEMENT?

WE OFFER OUR OWN UNIQUE WATCH DESIGNS & PIECES, SOME OF WHOM ARE INSPIRED

BY THE MOST SOUGHT AFTER WATCHES IN THE WORLD.

THIS IS FOR WATCH ENTHUSIASTS WHO LOVE HEAD TURNING TIMEPIECES AND A WATCHES THAT MAKE A STATEMENT IN A COMPLETELY NEW WAY.

MEMBERSHIPS

WHAT THE '1ST GEN' COMMUNITY ENTAILS

SUBSCRIPTION MODEL

Members can acquire luxury-inspired watches through a monthly subscription plan, making high-quality timepieces accessible at a fair price without the upfront cost.

EXCLUSIVE BUSINESS NETWORK

Each watch is tied to a unique community that allows owners to connect with other ambitious entrepreneurs and business owners, facilitating networking opportunities and collaborations.

VALUE & SAFETY IN COMMUNITY

The watches hold significant value within the community, being linked to a database that connects members and their timepieces, thus creating a sense of exclusivity and belonging. Feel safe wearing these incredible timepieces, the value only lies with the owner of the watch.

EARNING POTENTIAL

Members have the opportunity to earn money by investing in watches to sell on the aftermarket. This creates an additional revenue stream, allowing them to profit from their passion for watches.

SELL-BACK GUARANTEE

At the end of their membership, members can sell their watches on the aftermarket. If unsold, the club guarantees a minimum buy-back price, ensuring members leave with some value.

ANNUAL REFRESH & EXCLUSIVE PRICING

Members can try new watches each year by renewing their membership, with exclusive prices offered on new models, enhancing the excitement and potential for profit through the aftermarket.

Watch Gear

OPENING COLLECTION

MADE BY SOME OF THE BEST
HOMAGE ENGINEERS IN THE WORLD.
SEE REINVENTIONS.

 

“We refuse to be confined by the traditional norms of the watch industry. Our approach is deliberately disruptive, embracing the unorthodox to create something truly sophisticated for the everyday achievers—working professionals, creatives, and entrepreneurs. Our watches embody the aspirations of those who wear them. When you wear one of our pieces, it signals to the world that you are driven by ambition, regardless of your current status.”
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